The video that proves Better Together can’t win a second indyref
Key Takeway from Better Together is: They will struggle to win a second referendum.
Well, in the video below, the guy in charge admits that according to his own research, 2 years before the referendum:
40 percent of people would have voted No Regardless.
30 percent of people would have voted Yes regardless.
30 percent of people were undecided.
Better together ignored the first 70 percent of people and concentrated on the undecided.
This group were worried about the risk and uncertainty of independence. By sending a message of surety, stability, solidarity and playing up the dangers of self determination they were able to win half of this group to take them over the line. Not really that impressive but it worked.
The great thing from the point of view of those campaigning for independence is their key message was a lie. Or to put it another way, the thing their research told them they needed to do in order to win cant work again.
The UK has just gone mad and voted to leave the EU. It no longer offers surety, stability and solidarity. The future looks out of our control, precarious and inward looking.
That 15 percent of risk averse floating voters wont be fooled twice by the false comfort offered by Better Together.
Add your email address to receive updates when we blog and comment below if you have any thoughts on this subject.